CPAWS National Engagement Committee: Connecting Canadians to Nature

Do you feel passionate about protecting Canada’s wilderness? Are you knowledgeable about community engagement strategies and/or innovative communications and marketing approaches? Enjoy working with a group of committed people to think through an opportunity, brainstorm ideas, and create a plan of action? If this describes you, or someone you know, then keep reading!

CPAWS is seeking 3-4 motivated people to join its board-led National Engagement Committee to help re-envision the ‘Connecting Canadians to Nature’ program area.  While traditionally this program has focused on education and transformative nature-based experiences, we see an opportunity to integrate this theme more broadly with our conservation work and overall engagement approach. The desired outcome is a ‘Connecting Canadians to Nature’ program that builds a culture of wilderness stewards and advocates working together to achieve the CPAWS vision of keeping at least half of Canada’s public lands and waters wild –forever.  We focus on protecting large, connected areas of Canada’s wilderness.

Priority Areas

Activities over the next year will include:
• Strategic discussions flushing out what this initiative looks like
• Providing input on the CPAWS Case for Support
• Researching new ideas and approaches
• Identifying and assessing specific engagement opportunities
• Generating an action plan

As we move into 2017, the group may take on additional responsibilities to support this action plan, for example, leading a targeted communications campaign or creating a resource.  Primary responsibility for implementing the action plan will reside with CPAWS staff.

Click here for more information and information on applying.