Screenshot 2014-04-21 16.34.36Climate change doesn’t feel “It can happen to ME” personal. It doesn’t feel immediate/imminent. It doesn’t feel…well…real. It’s more of an idea, a concept, an abstraction. Who “thinks globally” about climate? We wake up in the local here-and-now and check today’s weather.

These influential components of risk perception psychology, of our Inconvenient Mind, identify opportunities to frame climate change in ways that are emotionally resonant to the audiences that climate communicators are trying to influence.

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